Most founders have technical or subject matter expertise. Very few have sales experience. This makes it difficult to develop effective go-to-market strategy, hire or train salespeople. Indeed, startups rarely fail for lack of a great product; they fail because they don’t acquire enough paying customers.
A lot of founders try to solve this problem by hiring a “superhero salesperson” who will solve the sales challenge for them. But this is often a costly mistake, in both equity and often salary. Founders themselves need sales training to evaluate candidates for the right stuff and bring in the early contracts that a sales hire can build on.
In this workshop we break down the key challenges most B2B startups face, and give you the strategies, techniques and tips you need to Master B2B Startup Sales. You will be armed with the tools to generate quality leads, have compelling sales conversations, and navigate large corporate organizations to build consensus and close deals.
Our workshop will cover:
• 2 Sales Myths that Kill B2B startups
• Proven B2B Sales Strategies for Entrepreneurs who Hate Sales
• How to Win Deals from your Dream client
• Resources to Sharpen Your Sales Skills
• Individualized Feedback on Your Most Pressing Startup Sales Challenges